SEO Kent | What is SEO?

So, you have decided to have your website built and you are thinking "How will people discover my website?".

SEO (Search Engine Optimisation) and SEM (Search Engine Marketing) is the process of marketing and positioning a website in the search engine rankings or finding suitable places to advertise your services on other websites. If you`re not a brand name, then more than likely nobody outside you local area has heard of you. Therefore, your website needs to be marketed in order to attract vistors who will want to use your services or buy products.

For small businesses, it will be necessary to Market your company to be found through Internet searches in all 3 main search engines, Google, Yahoo Search and Bing (formerly MSN). There a are number of techniques that are quite legitimate to gain better search engine results. The higher the positioning in the search results for your target market, will result in more visitors, which will lead to more sales. Part of the marketing strategy is to have some good sales copy writing your "landing page" of your website. This is essential to capture your visitors attention and convert into a sale.

There is another way of getting your website listed directly on the search results page but this is direct purchasing of a text link (a creative) from one of the search engine companies who offer this advertisiing model. This is called PPC (Pay Per Click) marketing and not the focus of this article but you can read about Paid or Unpaid Search Marketing? here.

For a new website the first process is getting the website indexed quickly. We do generally within days or sometimes hours if you use our optimisation process.

The general rule of thumb is "Content is King". Providing regular unique content on your website will get a favourable merit toward your website rankings. Providing unique content on similar themed websites or blogs, with the appropriate link text back to your website, is another way to leveraging your website to better positioning. But we do all this for you.

Keyword Research is an inherent process when starting a website optimisation campaign. Finding the appropriate search keywords then optimising each page to reflect the search really makes the difference of picking up traffic and visitors. This often helps with "longtail keywords" which are some of the obscure search phrases but nonetheless brings in targeted traffic.

We also install website tracking software which enables monitoring of website usage; entrance pages, exit pages, time on site, most viewed content pages and Bounce rates and keyword data.

A mix of on page/website optimisation and staple off page optimisation gives the right balance to promote your website higher up the rankings. We build in the right blend of search engine optimisation techniques within the website design itself.

This type of marketing (SEO) is a longer process than buying instant PPC adverts, as the search engines take time to eveluate your website importance within its mathematical calculations. A website tends to gain more prominence the longer it is online as domain age is highly important part of the ranking evaluation. Sometimes it is worth considering to buy an expired domain or current website for sale in order to get the traffic which is associated with it, provided it is the same type of business. 

Depending on your niche, we also recommend Blogging, Video Marketing, Forums, Article Sites, Ebay Selling and directory listings to promote your services.