Successful Website Marketing Planning for Kent Businesses

Making a success of your online business isnt just about having the right products or services, its rather about getting them noticed. To boost site traffic and increase revenues, you need a site that is easy to find, and which provides users with useful, engaging and relevant content in as few clicks as possible. Every aspect, from the ground up, should be aimed at serving your users. We show you the basics of our philosophy.

We think about structure

If you want to get your site noticed by a wider public, you need to make the most of Search Engine Optimisation (SEO). This means making your site easily accessible to the spider software used by search engines to crawl or catalogue sites. This software clicks through from page to page just as human users would do so creating a single, simple architecture for your site will not only help your chances of being picked up by a search engine, it also has the benefit of making it easier to navigate by users too. Maintaining a users interest in your site means making sure they can access quality, relevant material in as few clicks as possible.

We Improve your ranking

Getting a good ranking on search engines means making effective use of headlines, including relevant keywords. It also helps if the pages you use for individual products have their own URL, rather than being nested within a frame or created using Flash or other programming tools. This will enable individual pages to be catalogued, so that users sent to your site by search engines will land directly on the relevant page. And remember: search engines only catalogue text, so make sure you include enough text generally at least 250 words on each page so that search engines understand its content for indexing. If you use graphics for navigation bars, buttons or other content, make sure theyre given an alt tag that will make them meaningful to search engines.

We Get linked

Paying to raise the profile of your site on search engines such as Google can be costly. Ensuring you are linked to by relevant, well-spidered sites is another way to raise the ranking of your site. If your site is more than just sales, and includes some useful content, also look at submitting popular pages to aggregation sites such as StumbleUpon (www.stumbleupon.com) and Digg (www.digg.com).

From clicks to customers

Of course, getting visitors to your site is just half the battle you need to convert those clicks into real business. First and foremost, that means establishing a relationship between your business and the people who use your site. Even if someone is a decision-maker buying on behalf of a business, you need to make that relationship personal. Ditch corporate jargon, and talk to them in knowledgeable but friendly terms. Make sure you include confidence-building elements, including prominent real-world contact details such as your address and telephone number, as well as any relevant credentials such as industry or professional certification, or security provisions such as Verified by Visa.

We Promote interaction

A dry sales pitch on its own wont do much to spark users interest. Bring your products and services to life with interactive demos or tutorials. And remember that show and tellworks better than just tell. If your product requires assembly, or is complicated to use... tell them how to do it, then show them. Make use of slide shows or video. Prompt them with calls to action, and providing tools such as feedback forms to begin a conversation. Make sure you measure response, too: if you arent converting at least 3-5% of site users, you need to take a look at ways you can improve things. By using a different ordering code for each Buy Now button, you can track which calls to action work best, helping you to tailor your site to your audience.