Web Site Design Guide For Search Engines

Designing a website is a lot more than about the look and colour scheme. The very fundamental fact that Kent Web Design never get away from is the Internet is an Information Resource and we design for that single purpose.

To find information we essentially need a way of searching the whole Internet to find what we are looking for. This is achieved through the Search Engines such as Google and Yahoo. These companies have a very unique way of separating the best content from the worst and also finding the most relevant pages to meet your needs.

Therefore, we work with you to find the most relevant information that will attract targeted vistors to your web site. The Internet is hungry for more information that is unique and relevant to the Internet as a whole. Therefore, when writing your sales copy, you have to think "What people want = What your company offers." Essentially, many visitors to your web site will generally mean more sales for your company.

Another factor is to keep your page load times quite low. Avoid uneccessary bloated code. I cannot see Google punishing those older sites through slow page loads but it helps to keep people interested by not waiting around for pages to load. Also, keep your content unique and not copied from other sources.

Page Factors - Important Copywriting

Tell your story

The very best sales and marketing techniques often involve some sort of emotional response from the viewer. Making a connection to the viewer, with the message you are relaying, is the key to making an impact. Think Andrex toilet paper and cute puppy dogs. Does toilet paper and puppies have any logical connection? None at all but Andrex want you to remember a product that isn`t very exciting by connecting with your emotional responses. Insurance adverts reiterate the worry of accidental damage to personal possessions and comforting you with the knowledge that "they are an arm around your shoulder" in any eventuality.

You only have one chance to make an impression

Using a catch phrase or slogan, graphic images that purvey a clear message is something any company can do, no matter how large an organisation. When people find your web site, you have one chance on your main page to get your benefits across to the customer. The other pages in your site should give further detailed advice, contact information or pricing guides. References to your unique services on your main page, the first page a viewer sees, should outline why people should be using your company over the competition. Some refer to this as an USP, Unique Selling Point. If your company cannot make 10 good reasons why they are the best company to deal with, then you have to rethink what you have to offer in terms of customer benefits.

You have the Solutions

Your web site message is offering a solution to a persons needs. Identifying with your vistors needs is the most important factor in the web site sales pitch. (In web site terminology we call this sales copywriting.) Emotional Triggers are words which can help convince a prospect that what you are offering is more than just a sale. You are responding to a need they have with the appropriate solution. That`s why Testimonials and pictorial evidence of a good standard of service is so good convincing a prospect to use your company. You are in fact meeting a demand and not selling anything is the way to approach it.